Craig Lowder, author of Smooth Selling Forever, is a sales-effectiveness expert with a thirty-year track record of helping owners of small and mid-size companies achieve their sales goals. He is the president of MainSpring Sales Group, which assists businesses in need of a strategic sales leader on a part-time contract or project basis to develop and execute a sales strategy, develop sales process and performance management systems, and ensure sales execution.
Lowder has worked with over fifty companies and increased first-year annual sales from 22 to 142 percent. He has worked for three Fortune 100 companies: Monsanto, Lucent, and CenturyLink.
He speaks extensively on the topics “Smooth Selling Forever” and “Your Sales Should Run Like Clockwork” for many groups and associations such as Vistage International, which is the world’s largest CEO peer-to-peer association, and the Turnaround Management Association (TMA).
Craig’s track record speaks for itself
… here are some of the results he has helped clients achieve:
Increased annual sales for a communications technology company from $9.9 million to $21.6 million in two years, while increasing sales productivity by 65% and expanding the sales pipeline by 332% to $35.8 million over the same period of time.
Achieved 108% of sales plan for a $21 million software technology company in year one and 113% in year two, resulting in the sale of this privately owned company.
Grew revenues for a $1.9 million office equipment restart by 157% to $5.2 million, increased gross margins by 32% (9.5 margin points) and improved EBITDA by $616,383, while improving return-on-sales to 8.8% from -7.8% over a three-year period.
Increased sales for a $1.8 million communications technology restart by 142% to $4.7 million within six months, resulting in the sale of this privately owned company.
Developed and launched a new sales strategy for a $175 million wholesale distribution company that achieved 122% of sales plan, increased gross margins by 12% and reduced sales expenses by 16% over a six-month period, resulting in the sale of this private equity owned company.