The primary focus of the conference is to grow your skills and business, regardless of your industry. Benefits of the conference are:

  • Form working relationships, and friendships, with other business owners and sales executives
  • See how other business owners are managing the same problems you are facing.
  • Learn about Sales Management,  CRM products,  and industry trends.
  • Pick up technical tips and utilities.
  • Have fun. It’s a cruise.

Why a Cruise?

Smooth Selling book cover

Meeting at a hotel, with meals, car rental, etc., usually costs much more. The cruise ship provides conference facilities and the food is terrific. The atmosphere is relaxed and encourages interaction with your shipmates.

There is a total of at least 12 hours of formal meeting time. Attend the sessions and topics of interest. Topics for the next conference have not yet been finalized.

Below are the typical Topics from past conferences. Sessions are available for all attendees.

The Personal Selling and Sales Management  track Leader is Craig Lowder

A: Personal Selling and Sales Management
 
Creating a sales environment for closing more sales, faster

  • 12 Reasons Your Company’s Sales are Not Growing as Expected
  • Insights to the three foundational elements . . . Strategy, Systems and
    People . . .
  • Creating an effective Strategic Sales Plan
  • Getting more Leads
  • Selling to millennials
  • Hiring the right people
  • Compelling Story Marketing/ Casting a vision
  • Prospecting tips and tricks

B: Marketing / Lead Generation

  • SEO: what’s new in Content Marketing
  • Improving Mobile friendliness
  • Improving your mobile site responsiveness
  • Selling more with LinkedIn
  • How to easily automate Weekly social media posts

C: Personal Productivity/ General Business

  • Understanding the impact of Accounts Receivable
  • How to use and improve your Net Promoter Score (NPS)
  • Improving personal productivity: Changing habits
  • Valuing your business
  • SWOT analysis

D:  CRM topics/tips/ and tricks

  • Keeping your database clean
  • What to do when staff leaves your organization
  • System Tips and Customization for:
    • Salesforce
    • Zoho
    • Act!
  • General CRM usage

Note: topics are subject to change